CHJ Motors Marks 55th Anniversary with RM400K Condo Grand Prize Up for Grabs
For Chin Hin Jitra Motors (CHJ Motors), turning 55 is not just about looking back, but recognising the people, journeys, and everyday moments that have shaped its story.
To mark the occasion, the long-standing Northern Malaysian motorcycle dealer has unveiled its most ambitious customer appreciation initiative to date: the “Satu Motor, Satu Rumah Impian” campaign. Generous in scale and thoughtful in intent, it offers prizes worth up to RM1.5 million, including a RM400,000 condominium that captures the very essence of aspiration.
Running from 27th March 2026 to 10th April 2027, the 55-week campaign reflects the company’s own journey – steady, enduring and built with purpose.
A 5-Day Carnival Brought the Celebration Alive
The anniversary was not confined to announcements. It came alive in a vibrant five-day carnival held outside Amanjaya Mall in Sungai Petani, drawing crowds from across the region.
The open-air event transformed the space into a lively hub of activity, where visitors had the opportunity to get up close with the latest motorcycle models. Enthusiasts and first-time buyers alike could test ride a wide range of machines from brands that CHJ Motors proudly represents, including Honda, Yamaha, KTM, Zontes, Vespa, and Modenas.
Adding a practical touch to the festivities, the company organised a large-scale free service programme. For five consecutive days, up to 1,000 motorcycles were serviced daily, offering real value to the community while reinforcing the brand’s commitment to after-sales care.
Video: Ella Rock Queen @ CHJ Motors 55th Anniversary Carnival
The atmosphere peaked with a headline performance by Malaysia’s beloved Rock Queen, Ella. Taking to the stage for a one-hour set, she delivered nine of her most iconic hits, with the crowd singing along in unison – a moment that blended nostalgia with pure celebration.
As night fell on the launch day, the skies lit up with a 15-minute fireworks display, bringing the occasion to a memorable close, thus setting the tone for the campaign ahead.
Video: CHJ Motors 55th Anniversary Carnival
A Legacy Woven Into Everyday Life
For many, a motorcycle is not a luxury. It is a necessity that quietly supports daily life. Across Kedah, Penang, Perlis, and Perak, CHJ Motors has long been part of these journeys. It is where first rides begin, where independence takes shape, and where families return, often across generations.
What defines the company’s legacy is not merely its longevity, but the trust it has built over time. Customers who once bought their first motorcycle as young adults now return years later with their children, continuing a relationship that is familiar and enduring.
Designed With Customers in Mind
“Satu Motor, Satu Rumah Impian” is inclusive and accessible. Participation is straightforward. With a minimum spend of RM80, customers qualify for the lucky draw, whether they are purchasing a motorcycle, servicing their bike, or renewing road tax and insurance.
Weekly winners are announced every Thursday evening via TikTok LIVE, with results shared on Facebook the following day. The first draw will begin on 2nd April 2026, to set a steady rhythm of anticipation throughout the campaign.
To support ownership, CHJ Motors is also offering financing options with rates starting from 8.68%, alongside repayment tenures of up to seven years. It is a balanced approach that makes participation both practical and attainable.
Prizes That Reflect Life’s Journey
Rather than focusing on a single reward, the campaign unfolds across multiple tiers, each representing a different milestone. Over 55 weeks, 55 weekly prizes will be given away, ensuring consistent engagement.
The first quarterly grand prize, set for July 2026, features a Yamaha PG-1 motorcycle.
At the culmination of the campaign lies its most meaningful reward – a RM400,000 condominium at Myra Alam, Selangor, to be awarded on 10th April 2027.
From Humble Beginnings to Regional Strength
Every established name has a starting point, and for CHJ Motors, it began with a single outlet in Jitra by the late Mr. Low Kan Soon and the late Madam Lee Leong Kee.
Today, the company operates 35 branches across Kedah, Penang, Perlis and Perak, supported by more than 250 employees and serving over 500,000 customers.
Despite this growth, its core philosophy remains unchanged: to serve with reliability and a genuine understanding of its customers’ needs.
A Wider Vision Beyond Mobility
The campaign’s standout feature – a condominium grand prize – reflects a broader vision within the LK Foundation ecosystem.
Developed by Oriental Interest Berhad (OIB), a sister company, the Myra Alam property represents more than a collaboration. It signals a commitment to supporting Malaysians at different stages of life, from mobility to homeownership.
Together with CHJ Property and other affiliated brands, the group spans multiple industries, each contributing to everyday living in its own way.
An Invitation to Be Part of the Journey
While the anniversary marks an important milestone, CHJ Motors is firmly focused on the future.
Plans to expand its nationwide presence are underway, alongside efforts to strengthen its role as an alternative financing provider. Digital solutions are being introduced to streamline processes, improve accessibility, and enhance the overall customer experience.
CHJ Motors invites customers, both new and long-time, to take part in “Satu Motor, Satu Rumah Impian” by visiting any of its 35 branches or exploring online. The process is simple, the rewards, meaningful.
For more information, visit www.chj.com.my or follow @CHJMOTORS on social media.
