Singapore Press Holdings subsidiary Sphere Exhibits Malaysia, along with Korea International Exhibition Center (KINTEX), are excited to announce their joint launch of the inaugural event “Superfood Korea”. Superfood Korea boasts a dedicated focus on the natural food industry, concentrating its role as a respected and influential international trade platform for natural, healthy, and “better-for-you” food and beverage products.
Under the flagship of Superfood Asia, Superfood Korea will be held in November 2021, alongside local food trade exhibition “G Food Show” in its host nation of South Korea, well known for its well established and rapidly growing agriculture-based economy. With its ever famous theme “Delivering the Future of Food Business”, Superfood Korea marks the beginning of a brighter future for the natural foods industry.
This successful partnership of Sphere Exhibits Malaysia and KINTEX is a direct result of the overwhelmingly positive market response and the triumph of Superfood Asia 2019, held at the Marina Bay Sands Expo in Singapore in April the same year.
As if Superfood Korea wasn’t promising enough, industry data shows favourable year over year progress, as the overall market size of the food and culinary industry has had an average growth rate of 7.3% from 2007-2017. This improvement, amounting to KRW 218 trillion, is predicted by the South Korean Ministry of Agriculture, Food & Rural Affairs to increase continually. Marketing efforts for the event have also been employed with substantial through-the-line marketing, and promotional campaigns targeted on increased brand visibility for exhibitors and trade buyers.
Using a combination of these tactics, as well as an extensive digital marketing campaign via social media, Superfood Korea is reaching vast numbers of industry key figures, businesses and consumers. A fruitful partnership, industry growth, and effective marketing are setting the stage for a successful Superfood Korea 2021.