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Soaring into the Year of the Dragon

Carlsberg made a stop in Ipoh recently as part of its nationwide campaign to spread vitality and happiness in the country, as we usher in the Year of the Dragon in a few days’ time. The campaign was launched two weeks ago at the Thean Hou temple in Kuala Lumpur, where the ‘Flying Dragon’, measuring 118 feet in length, was unveiled.

Carlsberg dragon CNY 2012
launch of Carlsberg’s CNY Campaign in Ipoh

In Ipoh, where the event was held in front of Hotel Excelsior, the ‘Flying Dragon’ unfortunately, failed to make an appearance. Instead, Carlsberg fittingly brought in its 4.5m tall green dragon, which was formed by hundreds of Carlsberg beer bottles. Chinese Affairs adviser to Perak Menteri Besar cum Perak Gerakan chief Y.B. Dato’ Chang Ko Youn was the guest of honour.

Carlsberg dragon CNY 2012
double lion dance performance in front of Hotel Excelsior

Besides a double-lion dance performance, eight Fook Stars made an appearance, bringing festive cheer to staff of the hotel, guests and passersby.

Carlsberg dragon CNY 2012
'Fook Stars’ with guests

After Ipoh, Team Carlsberg continued with their roadshow, covering key regional markets in Peninsular Malaysia; Penang, Butterworth, Johor Bahru and Malacca.

Carlsberg dragon CNY 2012
the dragon formed by green Carlsberg bottles

Event: Carlsberg Chinese New Year National Campaign
Venue: Hotel Excelsior, Jalan Sultan Abdul Jalil, Ipoh
Date: 13th Jan, 2012
Time: 5pm

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With love

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