'Golden Prosperity' - Anyone Can Win Campaign

A buzz of excitement filled the main atrium of Ipoh Parade as the top three finalists who will be competing at the Grand Finals of ARA’s “Golden Prosperity” – Anyone Can Win Campaign was unveiled following a series of knock-out challenges in the second stage of the Chinese New Year Campaign. After defeating eight other participants in the various challenges, the top three finalists representing Ipoh Parade are now a step away to win top tier prizes including a 100g gold bar worth more than RM20,000 at the Grand Finals on February 9 at Klang Parade, the sister mall of Ipoh Parade.

Basketball Shooting Challenge at Molly Fantasy in Ipoh Parade. Participants are required to achieve a minimum score within the allocated time in each level to progress to the subsequent level.

The top three winners were Yong Kok Keong, 34; Kuan Boo Jing, 29 and Yew Kong Hoong, 60, who won the first, second and third place respectively. The trio was among the big spenders at Ipoh Parade Shopping Mall during the first stage of the campaign that lasted from December 30, 2019 until January 26, 2020.

Lou Sang (prosperity toss) involving participants at the conclusion of the mall challenge in Klang Parade.

The “Golden Prosperity” – Anyone Can Win Campaign is a Chinese New Year campaign initiated by ARA Asset Management Limited (“ARA”) to reward its loyal shoppers in conjunction with the festive celebration. It involved the participation of all four ARA retail malls, namely, Ipoh Parade, Klang Parade, CITTA Mall and 1 Mont Kiara. After a month-long campaign, a total of 80 big spender shoppers across all four malls were shortlisted to participate in the Mall Challenge event where they pitted their skills against one another in the Supermarket Rush and Mall Challenge activities. All participating shoppers could go home with sponsored prizes even when they did not win a place to the Grand Finals.

The top three winners from Ipoh Parade who will be competing at the Grand Finals on February 9 in Klang Parade are Yong Kok Keong (centre), Kuan Boo Jing (right) and Yew Kong Hoong (left), who win the first, second and third place respectively.

“We wanted to reward our loyal shoppers this festive season by making sure all who participated in the campaign walk away with something,” remarked June Lim, Country Head of Malaysia for ARA. “Hence, even those who aren’t in the Top 3 for the respective malls still may win attractive prizes, including groceries worth RM200 from our grocers”.

Following the mall challenge that was held concurrently at the four malls – CITTA Mall and Mont Kiara on February 1, Ipoh Parade and Klang Parade on February 2, three winners from each mall were selected to compete in a stage challenge at the final leg of the campaign, when the three gold bars will be given away.

Winners from 1 Mont Kiara are Ng Heang Tong (left), Kadiliefu Haliyoula Kusiman (centre) and Lim Kwan Yin (right). The first place goes to Kadiliefu, second to Ng and third to Lim.

At Ipoh Parade, the Supermarket Rush required participators to dash about at Jaya Grocer to pick up a list of items with retail value closest to RM200 within 188 seconds. Meanwhile, the mall challenge required competitors to complete the various challenges at four games stations located respectively at Molly Fantasy, Ogawa, Cosas United and Marrybrown, the mall’s tenants.

Timed Block Building Challenge at Block Town, 1 Mont Kiara. Contestants who complete the challenge within the shortest time are declared winners.

First place winner Yong, from Sungai Siput, Perak thanked the mall for organising the campaign and now that he has won the first place, he is over the moon and will be doing his best at the Grand Finals. “I look forward to participating in the Grand Finals this February 9 and I hope I can take home the gold bar,” said Yong, who was accompanied by his wife at the event.

Supermarket Rush, which is the first part of the Mall Challenge. Participants are required to pick up a list of items with retail value closest to RM200 within 188 seconds.

Meanwhile, Yew, from Pasir Puteh, Perak who attended the mall challenge with his family members said he was glad to be shortlisted as one of the participators. He also commended on the mall’s initiative in holding the campaign, “I think this campaign is fantastic and the idea of rewarding shoppers during the festive season is brilliant. I’m sure all of the participants today have enjoyed the games today, not only are we able to take home attractive prizes, the event today has also brought us closer together as a community,” commented Yew.

Over at CITTA Mall, the top three winners who qualify to enter the Grand Finals are (from left) Tan Sian Tuang, Chia Sheng Yee and Ken Liew.

Over in Klang Parade, the top three winners who made it to the Grand Finals are Khor Siok Lian, Soon Yoke Hong and Wong Mun Chun. Winners from CITTA Mall who will be competing at the final stage of the campaign are Tan Sian Tuang, Chia Sheng Yee and Ken Liew; whereas 1 Mont Kiara’s winners include Kadiliefu Haliyoula Kusiman, Ng Heang Tong and Lim Kwan Yin.

Klang Parade Top 3 Finalists include (from left) Khor Siok Lian, Soon Yoke Hong and Wong Mun Chun.

The Grand Prize Winner of the “Golden Prosperity” – Anyone Can Win Campaign on February 9 will walk away with 100g gold bar and prizes totalling up to RM30,000 while the First and Second Runners-Up will snag 50g gold bar and prizes that sum up to RM15,000 and RM14,000 respectively. The 4th place winner will garner prizes worth RM2,000, whereas the subsequent 8 winners will take home prizes worth RM1,000.

A group photo of the participants after the Supermarket Rush in Econsave, Klang Parade.

Other attractive prizes to be won include a HP Notebook; hotel stays at WEIL Hotel (Ipoh); entrance passes for Sunway Lost World of Tambun; Space Joe Playland annual pass; mobile phones from Huawei, U Mobile and Mobihome; products from Stanzo Collection, Majuhome Concept Store, Cosas United, Apros Eyecare and GNC Live Well; vouchers from Nando’s, Ying Ker Lou, Universal Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun Cafe, Kodawari Menya, Onde-Onde, Jaya Grocer, Village Grocer, Parkson, Econsave, Caring Pharmacy, Uni Optics 88, YFS Concept Store, Hush Puppies, Sorella, [i]Store, Mr. D.I.Y., Ogawa, Artius Ara Damansara Dental Clinic, and Pressto (Laundry). All are tenants at the malls.