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Tourism Selangor Hosts Media Hi-Tea as Visit Selangor Year 2025 Gains Momentum

Tourism Selangor recently hosted a delightful hi-tea for the media at the enchanting Secret Garden, located in 1 Utama Shopping Centre.

This event, graced by Tourism Selangor’s strategic partners, marked a significant moment of recognition and collaboration as Selangor gears up for the much-anticipated Visit Selangor Year 2025.

emcee Zack Kirana
emcee Zack Kirana

Set against the lush backdrop of the Secret Garden, the gathering provided an excellent platform to establish rapport and also unveil exciting plans for the state’s tourism future.

CEO Tourism Selangor Tuan Azrul Shah bin Mohamad
CEO Tourism Selangor Tuan Azrul Shah bin Mohamad

A Warm Welcome to the Media

The function commenced with an inspiring address by Tourism Selangor Chief Executive Officer, Tuan Azrul Shah bin Mohamad. He expressed heartfelt gratitude to media practitioners for their unwavering support in promoting Selangor’s tourism campaigns and events over the years. “The media has been instrumental in showcasing Selangor’s diverse attractions to local and international audiences,” he noted.

media hi-tea event hosted by Tourism Selangor
media hi-tea event hosted by Tourism Selangor

Unveiling the ‘Akses Media’ Campaign

Tourism Selangor proudly launched the ‘Akses Media’ campaign during the reception. This dynamism grants media representatives exclusive access to Selangor’s captivating destinations, including hidden gems awaiting discovery. As part of the campaign, familiarisation trips (fam trips) will be organised to facilitate comprehensive media coverage of the state’s attractions.

launch of Akses Media campaign
launch of Akses Media campaign

This initiative underscores Tourism Selangor’s commitment to fostering collaborative opportunities, empowering media professionals to share compelling stories that highlight the state’s rich cultural heritage and natural beauty.

Looking Ahead: Visit Selangor Year 2025

The spotlight of the occasion was the Visit Selangor Year 2025 campaign, set to launch officially in December 2024. With an ambitious goal of attracting 8 million tourists plus generating RM11.7 billion in tourism receipts, this campaign aims to elevate Selangor’s status as a premier travel destination.

Tourism Selangor strategic partners
Tourism Selangor strategic partners

A cornerstone of this campaign is the Visit Selangor Festival, scheduled from 20 to 22 December 2024, at Setia City Park, Setia Alam. The three-day event promises an immersive experience with the theme ‘Food, Leisure, Music,’ featuring a food fest, fun walk, OOTD spots, alongside a tourism exhibition. Undoubtedly, the highlight will be the Grand Launching Concert on 21 December, featuring performances by renowned artistes, with the inclusion of the campaign theme song, Surprising Selangor, to be sung by multiple award-winning singer-songwriter-actor Aizat Amdan.

flower buffet by Ferra Flora
flower buffet by Ferra Flora

Building a Brighter Tourism Future

Tourism Selangor’s efforts align with the broader objectives of the Selangor State Government, aiming to boost both domestic and international tourism. By promoting extended stays, supporting local tourism businesses, and enhancing the state’s global reputation, the campaign reflects a strategic approach to sustainable tourism development.

Sienny
Sienny
Miera and Zahira (R)
Miera and Zahira (R)

The media’s role in this journey is invaluable. Their stories and coverage bring Selangor’s attractions to life, inspiring travellers worldwide to explore the state’s vibrant culture, tantalising cuisine, as well as serene landscapes.

busking by Agal Music
busking by Agal Music

A Heartfelt Thank You

Concluding the event, Azrul Shah extended his gratitude to all attendees, emphasising the importance of continuous collaboration. “This hi-tea is just the beginning of many creative and productive partnerships between Tourism Selangor and the media,” he said.

As the guests enjoyed a scrumptious spread of hi-tea delicacies, the atmosphere was filled with optimism and excitement for the promising programmes that lie ahead.

mural painting with The Weekend Workshop
mural painting with The Weekend Workshop

Surprising Selangor

As preparations for Visit Selangor Year 2025 gain momentum, the state’s rich heritage, modern attractions, and warm hospitality beckon visitors from near and far. With dedicated efforts from Tourism Selangor and the vital support from the media, Selangor is poised to shine brighter than ever on the global tourism map.

For more updates on upcoming events, campaigns, and promotional packages, log on to https://visitselangor2025.my/

press conference
press conference

Event: Media Hi-Tea Event by Tourism Selangor
Venue: Secret Garden, 1 Utama, Petaling Jaya
Date: 12th Dec 2024
Time: 3pm

With love

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