Tourism Selangor Steps Up Promotional Efforts In Collaboration With Firefly

 1. the Firefly flight from Singapore touches down at Subang SkyPark Airport
1. the Firefly flight from Singapore touches down at Subang SkyPark Airport

Despite an overcast sky which eventually brought rain, the mood at Subang SkyPark Airport remained upbeat as invited guests, comprising travel agents, media representatives and those from the aviation industry, waited for the unveiling of the new Firefly aircraft livery featuring Selangor’s main tourist attractions.

2. close up of the new airspace advertisement
2. close up of the new airspace advertisement

The aircraft, which came in from Singapore, brought a group of travel agents and media members, led by General Manager of Tourism Selangor Sdn Bhd (TSSB), Puan Noorul Ashikin Bt. Mohd Din. It was met at the Subang SkyPark Airport by Firefly CEO Ignatius Ong and guest-of-honour YB Elizabeth Wong, Chairman Standing Committee of Tourism, Green Technology, Consumer Affairs & Environment Of Selangor.

3. the many icons of Selangor are promoted through Firefly
3. the many icons of Selangor are promoted through Firefly

The Singaporean guests were joined by fellow industry colleagues from Malaysia to participate in a 4D/3N familiarisation trip to Kuala Selangor, a consecutive initiative by the Selangor tourism body to promote the state through tourism packages in areas of homestay attractions, local culture, ecotourism, and theme parks, just to name a few product scopes.

4. guest-of-honour YB Elizabeth Wong, State of Selangor Chairman for Tourism, Consumer Affairs and Environment (in green baju kurung), with CEO of Firefly Ignatius Ong (second from left) accompanied by Mah Meri tribal dancers
4. guest-of-honour YB Elizabeth Wong, State of Selangor Chairman for Tourism, Consumer Affairs and Environment (in green baju kurung), with CEO of Firefly Ignatius Ong (second from left) accompanied by Mah Meri tribal dancers

This #DiscoverSelangor familiarisation trip is in conjunction with the ASEAN Tourism Conference (ATF) at Marina Bay Sands, Singapore, which will conclude later today.

5. Firefly CEO Ignatius Ong gives a speech
5. Firefly CEO Ignatius Ong gives a speech

Before the tour was flagged off, guests witnessed the signing of the Memorandum of Understanding (MoU) between Firefly and Tourism Selangor, sealing the collaboration of the brand new campaign to further boost tourist arrivals to the state, both domestic and international, especially from ASEAN countries in 2017 and beyond.

6. signing of Memorandum of Understanding between Firefly (CEO Ignatius Ong) and Tourism Selangor's Puan Noorul Ashikin Bt. Mohd Din (R)
6. signing of Memorandum of Understanding between Firefly (CEO Ignatius Ong) and Tourism Selangor’s Puan Noorul Ashikin Bt. Mohd Din (R)

Besides airspace advertising on the body of the aircraft, further information on places of interest in Selangor is also found in the interior of the airplane. Discover Selangor, Heart of Malaysia.

7. guest-of-honour YB Elizabeth Wong is presented with a memento of a model Firefly aircraft by Firefly CEO Ignatius Ong
7. guest-of-honour YB Elizabeth Wong is presented with a memento of a model Firefly aircraft by Firefly CEO Ignatius Ong

Event: Official Launch of Airspace Advertising #DiscoverSelangor through Firefly
Venue: Subang SkyPark Airport
Date: 19th Jan, 2017
Time: 3pm

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With love

14 thoughts on “Tourism Selangor Steps Up Promotional Efforts In Collaboration With Firefly

  1. Looks good and a great job on Firefly in terms of partnering with Selangor Tourism to do this sort of familiarization trip. Thumbs up!

  2. wow nice event. hope i can join in near future! glad to see more promotional activities from the government to boost economy. kekeke

  3. Congratulations for the newest collaboration! I also feel inspired and excited seeing themed-designed airplanes. Very eye catchy!

  4. omg didn’t ever see a firefly airline in themes before, even though I went Changi quite a few times! It’s so pretty! (But still… I can only afford Jetstar and Scott xD)

  5. loving the new livery.. so colourful and attractive… and it was good meeting your finally at the event… hehehe… hope you enjoying your FAM trip and hope we can go on a same one next time together

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