The rule for the search of the last cold man (or woman) standing was simple. Stay the longest at Resorts World Genting’s Snow World with only a single layer of clothing under the standard jacket, boots and gloves provided.

Resorts World Genting has always been known for its cool mountain climate, and one of its attractions, Snow World, has been drawing the crowds since its massive revamp at the cost of RM15 million in 2013.

For this event, Snow World was transformed from a twinkling Alpine village into an Antarctic base camp with constant temperatures under -6 degrees Celsius! As a preview, a total of 31 Malaysian journalists from 18 media organisations accepted the Sub-Zero Challenge to try to win some amazing prizes.

media members before going into Snow World

media members before going into Snow World

“It was freezing!!” said Siti Ampuan binti Azizan & Asriana Binti Ahmad from New Sarawak Tribune who came out after fifty-three chilling minutes inside Snow World.

“I usually like the cold, but with one layer of jacket, this was not for the faint-hearted. We only had mobile phones and power banks as distractions, and let me tell you…… mobile phone batteries drain very fast below zero degrees to counteract the cold. But it was a fun experience.”

One hour later, another brave challenger fell out. Athirah from InTrend Magazine said, “I really thought I could pull through but I just can’t.” Meanwhile, twelve challengers from ten media remained.

At the third hour, a tie breaker was implemented where participants had to take off their jackets. All that was left was the one layer of clothing they came in. At this point, it was all about mental will and physical endurance. It was half an hour later that seven challengers came to an agreement to walk away with the consolation prize.

Lokman Hakiem Abd Samad from Ideaktif said, “I thought I would be the strongest person that can stay in -6 degrees Celsius the longest. But, I was wrong. There are others who are better than me. Most of us stayed more than 3 hours and that was more than the expected time. No one wanted to give up.

“But after our jackets were taken off, we still did not admit defeat. Instead we became a team. We all took our breaks together and came back in together. Alas, after 3 hours 31 minutes, my partner and I chose to step out. Not because we didn’t want to win, but we allowed the others a chance to do so.”

Then it came down to the strongest five – Eddy Ong from Xuan Play, Iqram Rosli and Muzzamil from Bernama News Channel, Zamir Akmal Zambri from Media Prima, Brian Lee from Like Media and Nik from Astro Gempak – who faced off in a battle of mental will and physical endurance.

media members in Snow World

media members in Snow World

And finally, after three hours and forty-nine minutes, the cold proved too much even for the strongest five. All five remaining participants came out of Snow World with a solid proposal. They’d decided to split their rewards, so all of them emerged as winners!

“Our hands and feet started cramping, we couldn’t feel our face anymore and we had to come to a conclusion. All of us stood in a circle to discuss the best possible way to all come out as winners. So we decided to split our prizes. Some decided to take home the trophies while others take home the complimentary stay. It was a win-win for everyone,” said Iqram Rosli.

Consequently, the thrilling Sub-Zero challenge in Snow World concluded, with every participator walking home with a prize. The experience was noteworthy. The Grand Prize winner Brian Lee took home the Gold Media Trophy while Iqram Rosli and Muzzamil won a 3-day/2-night stay at Genting Grand Hotel as well as passes to The Void and Skytropolis for 2 pax.

Rewards were also showered on those who gamely challenged the wintry conditions, with the Second Prize victor, Eddy Ong winning a Silver Trophy while Nik took the 3-day/2-night stay at Resorts World Langkawi and a Skytropolis Fun Day Pass for 2 pax respectively.

Third Prize winner Zamir grabbed a Bronze Trophy, a 2-day/1-night stay at Awana Hotel and a Skytropolis Fun Day Pass for 2 pax.

Consolation Prizes were awarded to six additional contestants for a 2-day/1-night stay at First World Hotel and a Skytropolis Fun Day Pass for 2 pax, while all the other competitors walked away with a Skytropolis Fun Day Pass for 2 pax.

Event: Sub-Zero Challenge
Venue: Snow World, Resorts World Genting
Date: 22nd June, 2019
Time: 2pm

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