Surprising Selangor Takes Centre Stage: Visit Selangor Year (VSY) 2025
Tourism Selangor has officially unveiled its highly anticipated Visit Selangor Year (VSY) 2025 campaign, themed “Surprising Selangor.” With a bold vision to attract 8 million tourists by the end of 2025, this initiative aims to position Selangor as a premier destination for both domestic and international travellers.
The launch was celebrated with a vibrant three-day festival from 20th to 22nd December 2024, at Setia City Park, Setia Alam, which drew an impressive crowd of over 5,000 visitors.

A Festival Showcasing Selangor’s Heritage and Attractions
The festival kicked off the campaign in grand style, offering attendees an immersive experience of Selangor’s cultural richness, natural beauty, and modern attractions.
One of the highlights was the free-entry concert held on 21st December, featuring stellar performances by top artistes, including Cakra Khan, Datuk Amy Search, Ameng Spring, Zubir Khan, and Suki Low.
Multiple award-winning singer-songwriter-actor Aizat Amdan delivered an unforgettable rendition of the campaign’s theme song, “Surprising Selangor,” accompanied by a dynamic flash mob that added an electrifying atmosphere to the event.
Adding a touch of charm to the festivities, SPARK the Firefly was introduced as the campaign’s official mascot. Inspired by the famous fireflies of Kampung Kuantan in Kuala Selangor, SPARK symbolises the magical experiences awaiting visitors in Selangor.
A Feast for Food Enthusiasts and Engaging Activities
Food lovers were treated to an array of local delicacies at the Love Food Festival, which featured 70 booths serving over 60 popular Selangor dishes. This culinary showcase celebrated the state’s vibrant food scene, providing attendees a chance to indulge in flavours unique to the region.
Beyond culinary delights, the festival included a range of interactive activities, such as a high-energy pound workout session, a tourism exhibition spotlighting Selangor’s attractions, and exciting lucky draws.
Visitors were captivated by a breathtaking fireworks display that marked the culmination of the three-day celebration. These events underscored Selangor’s ability to blend tradition with modernity, introducing fascinating attractions to everyone.
Strategic Partnerships Driving Success
The success of the VSY 2025 campaign launch was bolstered by strategic collaborations with key partners.
Notable among these was CUCKOO International (MAL) Berhad, which was named the Official Healthy Home Creator for the campaign through a Memorandum of Understanding (MoU) signed during the VSY 2025 Festival.

Additionally, an MoU with AVIS Malaysia introduced the “Squad Visit Selangor Year 2025” initiative, a mobile campaign designed to promote the state’s attractions across Malaysia and beyond.

Support also came from organisations such as ANBOT Store, Shah Alam Municipal Council, and Courtyard by Marriott Setia Alam, whose contributions enhanced the overall experience for attendees. These partnerships highlight a collaborative approach to promoting Selangor as a must-visit destination.
Government Support and Economic Impact
Recognising the importance of tourism as a driving force for economic growth, the Selangor State Government has allocated RM8 million in its 2025 budget to support the campaign. These funds will be used to organise iconic events such as Art of Speed Malaysia and the Selangor Travel Fair, provide grants for local tourism operators, and implement comprehensive marketing strategies targeting both local and international audiences.
The government’s efforts aim to generate RM11.7 billion in tourism receipts, besides creating new job opportunities, further solidifying Selangor’s position as a leading travel destination in the region.
A Year-Long Celebration of Selangor’s Wonders
As part of VSY 2025, a series of exciting events and promotions will be rolled out throughout the year to sustain momentum and keep visitors engaged. Key destinations in northern and southern Selangor will be prominently featured, inviting travellers to explore the state’s diverse offerings, from its serene natural landscapes to bustling urban centres.

Collaborations with local municipal councils and tourism operators ensure visitors receive unparalleled hospitality and tailored experiences. This dynamism promises to deliver a memorable, plus enriching journey for all visitors.
Stay Updated and Plan Your Visit
For those eager to be part of this extraordinary year-long celebration, the official portal at visitselangor2025.my furnishes all the latest updates, event calendars, including exclusive promotional offers.
Experience the magic of Selangor in 2025, where every nook holds a pleasant surprise. Don’t miss this chance to create lasting memories in the state that truly lives up to its tagline— “Surprising Selangor (or in Malay, Selangor Kan Ada).”
Event: Visit Selangor Festival
Venue: Setia City Park, Shah Alam, Selangor
Date: 20th – 22nd Dec 2024