Rediscover the Surprises of Selangor: Tourism Selangor Unveils Selangor Travel Fair 2026 at Media Hi-Tea Event
Selangor continues to surprise travellers with its diverse mix of attractions, experiences and hidden gems. From nature escapes and heritage discoveries to culinary adventures and family-friendly destinations, the state is steadily strengthening its position as one of Malaysia’s leading tourism destinations.
Ahead of the much-anticipated Selangor Travel Fair 2026, Tourism Selangor hosted its Media & Influencers Hi-Tea 2026 at Sunseed Green Wellness Bistro @ JAM PJ in Petaling Jaya yesterday, bringing together members of the media, content creators and tourism industry partners for an afternoon of appreciation, networking and collaboration.
The event also served as a platform to introduce the upcoming Selangor Travel Fair 2026, one of the key highlights under the Visit Selangor Year 2026 (VSY2026) campaign.
Celebrating The People Behind Selangor’s Tourism Stories
Tourism is not built solely by destinations. It is also shaped by the stories that inspire people to visit.
At the hi-tea event, Tourism Selangor Chief Executive Officer Ms Chua Yee Ling expressed her appreciation towards media practitioners and influencers for their continuous support in promoting Selangor’s tourism offerings. “We sincerely value the support of our media friends and influencers whose storytelling and coverage have helped strengthen the visibility of Selangor’s tourism campaigns,” said Ms Chua.
She highlighted that media collaborations have played an important role in introducing Selangor’s attractions to wider audiences, from traditional media platforms such as television, radio and newspapers to digital platforms where travel inspiration is increasingly consumed.
Throughout 2025, Tourism Selangor recorded more than 1,500 media coverage features, while tourism-related content generated over 50 million social media impressions, demonstrating the powerful impact of strategic storytelling.
“The encouraging performance of Selangor’s tourism sector reflects the collective commitment of our tourism stakeholders, industry partners, media organisations and content creators in positioning Selangor as a preferred destination for both domestic and international travellers,” she added.
Selangor’s Tourism Momentum Continues to Grow
While Selangor is often recognised for its modern cities and strategic location, the state offers a much broader travel experience.
Visitors can discover tranquil nature retreats, cultural heritage sites, exciting theme parks, unique food destinations, agro-tourism attractions and wellness experiences all within easy reach.
In 2025, Selangor recorded 8.42 million tourist arrivals, comprising 68% domestic and 32% international visitors.
China remained the state’s largest international market, contributing 24.1% of foreign arrivals, followed by Singapore (13.4%) and Indonesia (6.7%).
According to the Department of Statistics Malaysia (DOSM), Selangor also welcomed 36.4 million domestic visitors in 2025, the highest among Malaysian states.
Looking ahead, Tourism Selangor has set an ambitious target of attracting 9 million tourists, supported by initiatives under Visit Selangor Year 2026.
JAM PJ: A Creative Destination Where Ideas Come Together
The choice of venue for the media gathering reflected Tourism Selangor’s commitment to highlighting unique lifestyle destinations within the state.
Located in Petaling Jaya, JAM PJ is more than a retail and event space. It is a creative ecosystem that combines dining, art, community activities, and collaborative experiences.
The venue has also supported Tourism Selangor’s creative initiatives, including a collaboration with RTM Entertainment Unit for the filming of three episodes of “Dots & Friends”.
With its vibrant atmosphere and community-focused concept, JAM PJ represents the evolving face of Selangor: dynamic, creative and full of possibilities.
Selangor Travel Fair 2026: A Celebration of Travel Experiences
The spotlight now turns to Selangor Travel Fair 2026:
Date: 25 & 26 July 2026
Venue: Central Market Kuala Lumpur (Pasar Seni)
Time: 10am – 10pm
To be hosted in conjunction with the 25th anniversary celebration of Tourism Selangor, the travel fair aims to showcase the best tourism offerings from across the state.
The two-day event is expected to welcome more than 40,000 visitors, featuring 35 tourism exhibitors offering a wide range of attractions, accommodation options, food experiences and travel packages.
“The organisation of Selangor Travel Fair 2026 is one of Tourism Selangor’s important initiatives in strengthening the Visit Selangor Year 2026 campaign, while further promoting Selangor as a leading tourism destination,” said Ms Chua.
Among the participating exhibitors are Selangor Fruit Valley, Farm In The City, Famsy, Nur Lembah Pangsun, Gula Cakery, Cha Tra Mue, Heritaste Jenjarom, i-City Travel, Durian BB, Amverton Cove Golf & Island Resort, Windmill Funpark and many more.
The event is supported by Farm Fresh as Main Sponsor and Strategic Partner, together with AVIS Budget Malaysia, Tourism Malaysia Central Region, PADAT, Media Selangor and Batik Air.
A Weekend Of Culture, Entertainment and Exclusive Promotions
Selangor Travel Fair 2026 promises to be an immersive experience rather than a conventional travel exhibition.
Visitors can look forward to:
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Visitors can also enjoy exclusive travel deals, with selected tourism products offering discounts of up to 40% across attractions, accommodation, food experiences and other travel-related activities.
“Surprising Selangor Kan Ada” – A New Musical Journey
Adding another highlight to Tourism Selangor’s 25th anniversary celebration is the launch of its latest tourism single and music video, “Surprising Selangor Kan Ada”.
Performed by rising artiste Mohsein Kush, the song is a fresh mash-up inspired by Tourism Selangor’s previous tourism anthems, “Surprising Selangor” and “Selangor Kan Ada”.
The creative project aims to showcase the state’s diversity through music, making tourism promotion more engaging and relatable to audiences.
The official launch and premiere will take place on 25 July 2026 during Selangor Travel Fair 2026, where visitors will be among the first to experience the new music video.
The celebration will continue with the “Surprising Selangor” concert, featuring performances by local artistes and cultural groups.
Selangor: A Destination Waiting to Be Rediscovered
As Tourism Selangor celebrates 25 years of promoting the state’s tourism industry, its focus remains on creating meaningful experiences and encouraging more people to explore Selangor.
From exciting attractions and delicious local flavours to heritage, nature and lifestyle experiences, Selangor continues to prove that memorable journeys can be found close to home.
As the Tourism Selangor team proudly reminds travellers: “Capture splendid memories, Surprising Selangor. Tak Perlu Jauh, Selangor Kan Ada.”
See you at Selangor Travel Fair 2026!
Event: Tourism Selangor Media & Influencers Hi-Tea 2026
Venue: Sunseed Green Wellness Bistro @ JAM PJ, Selangor
Date: 14th July 2026
Time: 3pm
