Cheers to a Successful Visit Perak Year 2024 Campaign and Happy 7th Birthday, Kopiro!
It was a day of joy, appreciation and celebration as Tourism Perak marked the end of a hugely successful Visit Perak Year 2024 (VPY2024) campaign, simultaneously throwing a birthday bash for Kopiro, the state’s much-loved tourism mascot who just turned seven.
Hosted on 15th April 2025 at the Perak Tourism Office in Ipoh, the event, in conjunction with Hari Raya Aidilfitri, brought together key players from across the tourism landscape from government agencies to corporate partners, local communities, and media friends.
Together, they celebrated the milestones achieved and the teamwork that made it all possible.
Breaking Records: 10.2 Million Local Visitors and Nearly 1 Million International Guests
In his speech, Perak Tourism Exco YB Loh Sze Yee thanked everyone for their unwavering support throughout VPY2024.
The campaign didn’t just meet its goals. It soared past them, attracting 10.2 million domestic tourists and 940,938 international visitors.
The numbers spoke volumes about how far Perak has outstood as a tourism powerhouse.
Key contributors to this success were the districts of Kinta, Manjung, plus Larut, Matang and Selama, all packed with attractions that continue to captivate travellers.
What’s more, the year featured a staggering 122 tourism events, including 32 international-level programmes such as the thrilling Rainforest Challenge, scenic Rimba Raid Lenggong, besides the world-renowned Malaysia Ultra Trail by UTMB.
A Round of Applause for the Tourism Heroes
The campaign’s achievement wouldn’t have been possible without the joint effort of numerous corporations, non-governmental organisations, agencies and individuals.
Tourism Perak gave special recognition to local councils, district offices and tourism associations, as well as the campaign’s strategic partners like Grabcar Sdn. Bhd., Perak FC (XOX Media), Chek Hup, Cactus (Chuan Sin), Hor Yan Hor (Hovid Berhad), PKH Enterprise, and Canon Marketing Malaysia.
NGOs, community leaders, and media practitioners also received heartfelt thanks for their consistent support and passion in sharing Perak’s tourism story with the world.
Kopiro: Perak’s Friendly Tourism Icon
What made the event even more memorable was the 7th birthday of Kopiro, Perak’s official tourism mascot.
Introduced in 2018, Kopiro is a delightful fusion of Ipoh’s famous kopi-O and the Malayan tapir, a nod to the state’s rich natural heritage, including prehistoric cave art at Tambun Cave.
With his warm, friendly vibe, Kopiro has played a big part in connecting families and young travellers with the charm of Perak, whether through event appearances, promotional videos, or social media campaigns.
His profile and image have become a core part of how Perak relates to its tourism story.
What’s Next for Perak?
Although VPY2024 has concluded, the journey is far from complete. With the theme #PromisingPerak still echoing across the tourism scene, Tourism Perak is already planning ahead for Visit Malaysia Year 2026. Syabas, Perak!
Efforts are now focused on long-term strategies; enhancing tourism products, strengthening the brand, and building even more strategic partnerships to ensure Perak remains a go-to destination in Malaysia.
View the full photo album on our official Facebook Page by clicking HERE.
Event: Cheers to a Successful Visit Perak Year 2024 Campaign and Happy 7th Birthday, Kopiro!
Venue: Tourism Perak Office, Ipoh
Date: 15th April 2025
Time: 3pm
