Surprising Selangor: Tourism Selangor Takes the Spotlight at ATF 2025 Networking Luncheon
Tourism Selangor made a strong impact at the ASEAN Tourism Forum (ATF) 2025 in Johor Bahru, Malaysia, by hosting an exclusive networking luncheon.
The event, led by Yang Berhormat Dato’ Ng Suee Lim, Selangor State ExCo for Local Government and Tourism, alongside the newly appointed CEO of Tourism Selangor, Ms. Chua Yee Ling, brought together esteemed buyers, sellers, and media representatives, fostering new collaborations in the tourism sector.
Spotlight on Visit Selangor Year 2025
With 2025 designated as Visit Selangor Year, the luncheon served as a crucial platform to highlight the state’s vibrant tourism offerings to a global audience. Selangor aims to attract 8 million visitors in 2025, building upon the impressive 6.87 million tourist arrivals recorded in 2024. From cultural experiences to nature retreats, Selangor is eager to position itself as Malaysia’s must-visit destination.
Strengthening ASEAN Tourism Ties
The ASEAN Tourism Forum continues to be a vital platform for fostering connections among the 10 ASEAN member nations: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. ATF 2025’s flagship business event, TRAVEX (Travel Exchange), provided a valuable opportunity for tourism stakeholders to engage in discussions, establish partnerships, and explore new opportunities.
Strategic Collaborations Powering Selangor’s Tourism Growth
Dato’ Ng Suee Lim acknowledged the invaluable support of strategic partners, including Gamuda Land, Selangor Fruit Valley, Eastin Hotel, and Sunway Resort Hotel, whose contributions are instrumental in boosting Selangor’s tourism industry.
Tourism Selangor is also expanding its reach through key airline partnerships. Collaborations with Batik Air will offer exclusive travel deals to major ASEAN cities, while a synergistic partnership with AirAsia will see Selangor prominently showcased across 15 destinations, ensuring greater visibility, besides accessibility for travellers.
Aiming for RM11.7 Billion in Tourism Revenue
With robust marketing efforts and strong industry partnerships, Tourism Selangor is confident in reaching its ambitious target of RM11.7 billion in tourism spending for 2025. This growth will play a crucial role in bolstering Selangor’s economy, plus reinforcing its position as a leading travel destination in Southeast Asia.
Aizat Amdan Delights Guests with a Captivating Performance
Adding to the lively atmosphere, Tourism Selangor’s ambassador, award-winning Malaysian singer Aizat Amdan, enthralled attendees with his performance. His rendition of Surprising Selangor, the official campaign song for Visit Selangor Year 2025, created a memorable moment for guests.
Videos above: Award-winning Malaysian singer Aizat Amdan performs I’m Yours (Jason Mraz) and Surprising Selangor, the official song for Visit Selangor Year 2025.
Looking Ahead to an Exciting Year
The ATF 2025 networking luncheon was more than a gathering—it was a statement of Selangor’s commitment to advancing its tourism sector. With a compelling campaign, strategic alliances, and a strengthened presence across ASEAN, Selangor is set to make 2025 a milestone year for tourism.
Event: Networking Luncheon Hosted by Tourism Selangor at the ASEAN Tourism Forum (ATF) 2025
Venue: Persada Johor International Convention Centre, Johor Bahru
Date: 17th Jan 2025
Time: 1pm
