RM170K Raised for Two Beneficiaries by International IPOH Fashion Week (IIFW™) Season 4.0

HRPB PICU received RM104,883.96 and Perak Foodbank, RM60,500.

It was a night of glitz and glamour in Ipoh for the charity gala dinner of International IPOH Fashion Week (IIFW™) Season 4.0. However, behind the curtains, much hard work and coordination were put into pulling off such a mega event and raising some RM170000 in the process, particularly challenging after the 2-year disruption by COVID-19 and its ensuing movement control measures.

Thanks to all the generous sponsors, and the determined Board Members of IIFW™, Hospital Raja Permaisuri Bainun (HRPB) received RM104883.96 for its Paediatric Intensive Care Unit (PICU), while Perak Foodbank, RM60500 from this endeavour. IIFW™, dubbed the grandest and most glamorous fashion week event in Ipoh Malaysia, indeed lived up to its motto: Fashion With a Heart.

IIFW™, founded in 2017 by far-sighted couple Mr. Louis Sebastian and Ms. Adeline Khan of Bizzness Management Services, is supported by the Perak State Government, Tourism Malaysia, Tourism Perak, Ipoh City Council, plus tourism agencies in the state, to promote fashion tourism around the world.

Attended by the Who’s Who of Ipoh City, the gala evening was graced by royals HRH Raja Permaisuri Perak Darul Ridzuan Tuanku Zara Salim, HRH Tuanku Raja Puan Besar Perak Yang Amat Mulia Dato’ Seri Raja Nazhatul Shima, Raja Puan Muda Perak Tunku Soraya and YM Raja Azureen as well as other dignitaries.

This much-anticipated fashion extravaganza of the year kicked off with a song by singing sensation Ayu Damit, winner of One in a Million Season 2. Her mesmerising vocals set the tone for the evening, which witnessed models strut on the catwalk to showcase the latest in fashion from apparel to bags, shoes, accessories and hairstyles.

Besides Malaysian fashion labels, the delightful event attracted international fashion powerhouses from Singapore, China, Indonesia, and Nepal, among other countries. IIFW™ 4.0 also served as a major platform for the fashion faculties of UiTM Seri Iskandar and Kolej Komuniti Batu Gajah to present their creations to an international audience, via a strategic collaboration.

The runway show by an exclusive lineup of fashion designers like Asti Atmodjo, Batik Chic, Fadhila, Kenny Loh Couture, Martini-G, SRG, Yuna Batik, Amanda Brown and Nazha Exclusive captivated the eyes of fashion enthusiasts and fashion buyers.

Guests were also entertained by solo violinist Dr Julian Lee, Suraj (winner of Genius Music Award 2022) who rendered Bollywood songs, and the talented Muzza (singer, songwriter, guitarist).

IPOH Fashion Week (IIFW™) Season 4.0 is ongoing with the following events scheduled this weekend. They are open to the public free of charge.

• 22nd Oct, 2022 – IIFW™ Runway Fashion Showcase along Jalan Hala Timah in Ipoh Old Town at 8pm
• 23rd Oct, 2022 – IIFW™ unique Closing Fashion Showcase at Dataran MBI, Ipoh

Event: International IPOH Fashion Week (IIFW™) Season 4.0 RED CARPET Charity Gala Dinner
Venue: Casuarina @ Meru, Ipoh
Date: 21st Oct, 2022
Time: 7pm