3 Miss Malaysia Tourism Crowned In One Night

“Set your goal, and just go for it. Do your best and God will do the rest.” These were the words of wisdom shared by Phoebe Ong Yi Huui, 25, from Kota Kinabalu, Sabah, following her crowning as Miss Malaysia Tourism 2022 in Ipoh, Perak, last night.

welcome speech by YBhg. Tan Sri Datuk Danny Ooi, President of Miss Tourism International
welcome speech by YBhg. Tan Sri Datuk Danny Ooi, President of Miss Tourism International

It was indeed a night of Glitz & Glamour at the grand gala dinner and final coronation of Miss Malaysia Tourism Pageant 2022 at the Grand Ballroom of MH Hotel Ipoh. The prestigious pageant saw 16 finalists from 9 states vie for not one, not two but THREE major titles, namely: Miss Malaysia Tourism 2022, Miss Malaysia Tourism Queen of the Year 2022, and Miss Malaysia Tourism Metropolitan 2022.

welcome speech by YB Dato Nolee Ashilin Mohamed Radzi - Chairperson of Housing, Local Government & Tourism Committee Perak
welcome speech by YB Dato Nolee Ashilin Mohamed Radzi – Chairperson of Housing, Local Government & Tourism Committee Perak
group photo (L-R): YBhg Tan Sri Datuk Danny Ooi, Ms Maggie Ong (one of the chair ladies of exclusive pageant national organiser Adonia Media), YB Dato Nolee Ashilin Mohamed Radzi & YBhg Datuk Hj Mohd Odzman Bin Abdul Kadir (Perak Tourism Association President & Adonia Media Advisor)
group photo (L-R): YBhg Tan Sri Datuk Danny Ooi, Ms Maggie Ong (one of the chair ladies of exclusive pageant national organiser Adonia Media), YB Dato Nolee Ashilin Mohamed Radzi & YBhg Datuk Hj Mohd Odzman Bin Abdul Kadir (Perak Tourism Association President & Adonia Media Adviser)

Besides Phoebe Ong, the new Miss Malaysia Tourism 2022, two other Queens were crowned on the same stage. They were Anita Mae Loh Swee Ying, 22, from Penang as Miss Malaysia Tourism Queen of the Year 2022, and Ellen Rachel, 21, from Sabah, as Miss Malaysia Tourism Metropolitan 2022.

welcome dance by Jabatan Kebudayaan dan Kesenian Negara Perak
welcome dance by Jabatan Kebudayaan dan Kesenian Negara Perak
finalists performance in batik wear
finalists performance in batik wear

As a unique pageant that goes beyond beauty, the primary objective of Miss Malaysia Tourism Pageant is the promotion of tourism, culture and friendship. These beauty queens will now represent Malaysia in their respective World Finals, acting as the country’s tourism ambassadresses to promote tourism (especially in line with the #TravelPerakLah campaign) and culture to fellow delegates and fans of the pageants from around the world.

one of the five finalists selected for the Best in Talent Performance: Ellen Rachel with her martial art routine
one of the five finalists selected for the Best in Talent Performance: Ellen Rachel with her martial art routine
cultural entertainment by Jabatan Kebudayaan dan Kesenian Negara Perak
cultural entertainment by Jabatan Kebudayaan dan Kesenian Negara Perak

Phoebe Ong as Miss Malaysia Tourism 2022 will advance to the Miss Tourism International 2022 World Final which will be hosted at Raia Hotel & Convention Centre Kuching, Sarawak on 25th Nov 2022. She will compete against more than fifty Miss Tourism 2022 from around the world to win the coveted international title.

Evening Wear Segment
Evening Wear Segment
Evening Wear Segment
Evening Wear Segment

Miss Malaysia Tourism Pageant 2022 is franchised by D’Touch International Sdn. Bhd. who had appointed Adonia Media Sdn. Bhd. as the Exclusive National Final Organiser. This was the first time that a national beauty pageant was hosted in Perak. Receiving full support and sponsorship from Tourism Perak and Perak corporations, Adonia Media Sdn. Bhd. has received the green light from Tan Sri Datuk Danny Ooi, founder and President of D’Touch International, to host the pageant again next year.

Evening Wear Segment
Evening Wear Segment
D Angels singing: A Little Love, along with Miss Malaysia Tourism Pageant 2022 finalists
D Angels singing: A Little Love, along with Miss Malaysia Tourism Pageant 2022 finalists

Besides the coronation of the three beauty queens, there were nine subsidiary titles:

1. Miss Artisan Bakery (adopted by Shake & Bake Café, the exclusive main sponsor) — Phoebe Ong Yi Huui
2. Miss Friendship (adopted by Enjoy Restaurant) — Mabel Lee
3. Miss Charity Queen (adopted by Car Mobile Hair Salon) — Hannah Windsor
4. Best in Talent (adopted by Estee Pook Academy) — Phoebe Ong Yi Huui
5. Miss Crowning Glory (adopted by CHK Hair Academy)  — Ellen Rachel
6. Miss Charm (adopted by Pusat Kecantikan Flori Beaute) — Phoebe Ong Yi Huui
7. Miss Energetic (adopted by CL Dance Academy) — Elaine Cheah Ee Lynn
8. Miss Popularity (adopted by Cititel Express Ipoh) — Wong Cindy
9. Miss Photogenic (adopted by MH Hotel Ipoh) — Anita Mae Loh Swee Ying

Miss Photogenic Anita Mae, adopted by MH Hotel Ipoh
Miss Photogenic Anita Mae, adopted by MH Hotel Ipoh

These 16 finalists arrived in Ipoh on 16th September and had been involved in a flurry of activity, including exploring Perak and discovering the state’s advantages as a preferred tourism destination, as well as visitation to sponsors, even as they prepared themselves for the pageant’s gala evening and coronation. One of the highlights of the schedule was the cultivation of charity by collaborating with Teduhan Kelana Perak (Night Shelter for the Homeless) to distribute meal packs to the homeless community.

cheque presentation to Teduhan Kelana Perak (R) by the four chair ladies of Adonia Media
cheque presentation to Teduhan Kelana Perak (R) by the four chair ladies of Adonia Media

Teduhan Kelana Perak, as beneficiary of Miss Malaysia Tourism Pageant 2022, received a donation of RM5,000 from the organiser, Adonia Media Sdn. Bhd.

Top 5 finalist Wong Cindy in the Q&A Round
Top 5 finalist Wong Cindy in the Q&A Round
Top 5 finalist Ellen Rachel in the Q&A Round
Top 5 finalist Ellen Rachel in the Q&A Round

The competition was intense among the finalists, with three main titles at stake. The distinguished panel of judges had a tough time with the selection, as points were given to the finalists based not only on their looks but also on their poise, intellect, talent, and confidence level. Yet, at the end of the gruelling competition, the friendship forged is to be cherished for a lifetime, which is the heart and soul of the pageant.

crowning of Miss Malaysia Tourism Metropolitan 2022: Ellen Rachel from Sabah  
crowning of Miss Malaysia Tourism Metropolitan 2022: Ellen Rachel from Sabah  
crowning of Miss Malaysia Tourism Queen of the Year 2022: Anita Mae Loh Swee Ying from Penang
crowning of Miss Malaysia Tourism Queen of the Year 2022: Anita Mae Loh Swee Ying from Penang

About the Franchise Holder
D’Touch International Sdn. Bhd. was established in 1990 and has grown to become a name synonymous with the organising of local and international beauty pageants. Under the leadership of Tan Sri Datuk Danny Ooi, the company owns six international titles and franchise holds numerous Miss Malaysia titles, which have been franchised and licensed to more than 80 countries around the world.

Tan Sri Datuk Danny Ooi has personally crowned a total of 112 Miss Malaysia and 136 international title winners, an unsurpassed record by far.

crowning of Miss Malaysia Tourism 2022: Phoebe Ong Yi Huui from Sabah
crowning of Miss Malaysia Tourism 2022: Phoebe Ong Yi Huui from Sabah

About the Exclusive National Final Organiser
Adonia Media Sdn. Bhd. is the result of creativity, inspiration, passion and ideals of four dynamic women from four different industries, with the collective mission to promote women empowerment. These four ladies are Ms May Chua from CHK Hair Academy and Image Consultant, Ms Estee Pook vocal consultant from Estee Pook Academy, Ms Clair Chong of Shake & Bake Artisan Bakery and Ms Maggie Ong, hotelier and tourism practitioner.

new Queens (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
new Queens (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
a final parade for the 2021 Queens
a final parade for the 2021 Queens

Event: Miss Malaysia Tourism Pageant 2022
Venue: MH Hotel Ipoh
Date: 23rd Sept, 2022
Time: 7pm

crowning of the 2022 Queens
crowning of the 2022 Queens
new Queens (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
new Queens (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
new Queens at the post-pageant press conference (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
new Queens at the post-pageant press conference (L-R): Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022
group photo at the post-pageant press conference (L-R): Ms. Amy Wong & Mr. Patrick Ewe (founders of Shake & Bake Café, exclusive main sponsor of Miss Malaysia Tourism Pageant 2022), Tan Sri Datuk Danny Ooi, Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022, YB Dato Nolee Ashilin Mohamed Radzi, and the four dynamic women of Adonia Media: Ms. Maggie Ong, Ms. Clair Chong, Ms. May Chua & Ms. Estee Pook
group photo at the post-pageant press conference (L-R): Ms. Amy Wong & Mr. Patrick Ewe (founders of Shake & Bake Café, exclusive main sponsor of Miss Malaysia Tourism Pageant 2022), Tan Sri Datuk Danny Ooi, Miss Malaysia Tourism Metropolitan 2022, Miss Malaysia Tourism 2022 & Miss Malaysia Tourism Queen of the Year 2022, YB Dato Nolee Ashilin Mohamed Radzi, and the four dynamic women of Adonia Media: Ms. Maggie Ong, Ms. Clair Chong, Ms. May Chua & Ms. Estee Pook

EMILY 2 U MEDIA is one of the official online media partners of Miss Malaysia Tourism Pageant 2022. To view more photos, head over to our Facebook Page.

With love

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