Screen capture of the live session

Innovative Tourism Products & Experience: The Key To Sustainable Tourism

Tourism Selangor Gathers Useful Insights from Panellists during its Second Edition of e-Travel Talk Series.

The second edition of Tourism Selangor’s e-Travel Talk Series went live last Friday on the State’s Official Tourism Promotion Agency’s official YouTube Channel and Facebook page. The 1-hour virtual session was moderated by Puan Khuzaimah Jamaluddin, Tourism Selangor’s Manager of Promotions.

Useful insights were shared by 3 panellists on tourism innovation topic; Mr Zung Heng, a professional photographer and owner of Ninja Private Kitchen; Mr Mohd Rezwan Bin Alias, Deputy Chairman of MATTA Selangor Chapter, and Ms Shazni Shazwani, a travel enthusiast who is also working as a Flight Attendant for a local airliner.

Innovation can be regarded as a change, amendment, revamp or revolution of / onto a particular matter in the attempt to increase its appeal. Hence, innovation in tourism is the edge needed to boost and enhance the industry, especially in Selangor. In coping with changing market demands and tourist expectations, new and existing tourism operators need to undergo a change in game-plan; to innovate and introduce products which are exciting with out-of-the-box concepts.

Screen capture of the live session
Screen capture of the live session

Ninja Private Kitchen which offers a dining experience with scrumptious spread by mesmerising paddy fields of Sekinchan, Sabak Bernam is climbing on the popularity among travel enthusiasts and social media users. Mr Zung Heng, owner of Ninja Private Kitchen shared, “Tourism operators have to push themselves to the limit, in introducing new ideas and concepts to attract visitors. They should only take international tourism products as reference and not directly copy them. They play the role in boosting tourism, raise its standard and help people to appreciate what are the things we have around us including nature, culture and traditions.”

In further enlightening innovation in tourism, Mr Mohd Rezwan shared, “Tourism packages in Selangor need to attractively-match market demands, and offer optimal travel experience. Products with Instagrammable settings are also what tourists are looking for at current. Travel packages should also offer the cross-culture element, such as homestay experience, and executed with a proper marketing strategy, on which MATTA Selangor Chapter is able to help market these packages on a larger scale.”

From the perspective of a travel enthusiast, Ms Shazni Shazwani shared, “Selangor has a long list of exciting tourism attractions which are highly sought-after by travellers. However, some of the products need to be innovative by expanding its operations to suit a broad age group, so travellers who travel with family will be able to enjoy the moment together. It is also important for the operators to leverage and actively-engage on social media to spread the news on tourism products as Malaysians mainly resort to online, especially during the Movement Control Order (MCO) period.”

Innovation in tourism is not to be taken lightly should we aspire to see growth of the industry post Covid-19 pandemic. Following Tourism Selangor’s Domestic Tourism Promotional Campaign; “Nak Bercuti? Pusing Selangor Dulu! (Eager to Travel? Pusing Selangor Dulu!”); it is expected to see domestic travellers making their way to Selangor once MCO has been lifted. However, they might be hungry for something new and exciting, away from mainstreams and clichés. Hence, tourism players in Selangor have to come out with out-of-the-box ideas and concepts to ensure the industry’s sustainability in more years to come.

It is to be reminded, new-norm practices based on Standard Operating Procedure (SOP) should be emphasised at all times, for the sake of many. As mentioned by Mr Mohd Rezwan, “In regard to travelling in the new norm; health and tourism must coherently-exist, so as to ensure tourism sustainability and public health.”

Therefore, tourists in Selangor ought to register via “Selangkah: Langkah Masuk Dengan Selamat” mobile application at each premises they enter, ensure physical distancing, apply hand sanitiser regularly and wear face masks at all times whilst exploring the State in the future.

With love

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