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Fight For Pink, Act For Blue: Awareness Campaign on Breast Cancer & Diabetes

The Centre Court of AEON Mall Klebang was decked with pink and blue balloons for the “Fight For Pink, Act For Blue” breast cancer and diabetes awareness campaign, organised by Perak Community Specialist Hospital (PCSH) alongside Kinta Properties and International IPOH Fashion Week (IIFW).

opening dance
opening dance
breast cancer survivors and fighters after their catwalk show, with their trainer (in black)
breast cancer survivors and fighters after their catwalk show, with their trainer (in black)
presentation of certificate of appreciation
presentation of certificate of appreciation

Breast cancer and diabetes are among the most common diseases afflicting Malaysians. Every year, the statistics of breast cancer and diabetes patients are increasing. Therefore, we need to adopt a healthier lifestyle and take better care of our health.

presentation of certificate of appreciation
presentation of certificate of appreciation
opening speech by Dato' Lim Si Boon (Board of Director, Perak Community Specialist Hospital - PCSH)
opening speech by Dato’ Lim Si Boon (Board director, Perak Community Specialist Hospital – PCSH)

“Fight For Pink, Act For Blue” was a 2-in-1 campaign to raise awareness about the importance of early detection of breast cancer through mammograms and blood sugar tests for diabetes. As the saying goes, “Early Detection Saves Lives.”

presentation of certificate of appreciation
presentation of certificate of appreciation
launch gimmick
launch gimmick

The day-long campaign on Sunday, 16th October 2023, was launched by Ipoh City Mayor Y.Bhg. Dato’ Rumaizi bin Baharin@Md Daud. 

speech by  Ipoh City Mayor Y.Bhg. Dato' Rumaizi bin Baharin@Md Daud
speech by  Ipoh City Mayor Y.Bhg. Dato’ Rumaizi bin Baharin@Md Daud

In his speech, the Mayor congratulated PCSH for organising the 2-in-1 Campaign; a positive initiative to approach the local community to provide more knowledge about breast cancer and diabetes. An event like this can encourage the community to learn about healthy diets through various activities provided, including:

health screening vouchers donated to NGOs
health screening vouchers donated to NGOs

i. Free health screening;
ii. Healthy food cooking demonstration;
iii. Fashion show by breast cancer survivors and fighters together with International IPOH Fashion Week (IIFW) models;
iv. Motivational talk by Sharole Chee, a breast cancer survivor

health screening vouchers donated to NGOs
health screening vouchers donated to NGOs
presentation of certificate of appreciation
presentation of certificate of appreciation
presentation of certificate of appreciation
presentation of certificate of appreciation

Perak Community Specialist Hospital also provided health screening assistance to non-governmental organisations amounting to one hundred Mammogram and Ultrasound test vouchers for the early detection of breast cancer, plus one hundred diabetes comprehensive health check package vouchers worth more than RM30,000 to be distributed to communities in need.

free health screening
free health screening
free eye check up
free eye check up

The event was also attended by Dato’ Lim Si Boon & Tham Chee Phing (Board directors, Perak Community Specialist Hospital – PCSH), Dr Hasmaizal Bin Hassim (Public Health Physician, District Health Office Kinta), Nicholas Chan (Chief Executive Officer, PCSH), Edwin Tan Beow Aik (Director, Kinta Properties Holdings Sdn Bhd), Louis Sebastian (Chief Executive Officer-cum-Founder, International IPOH Fashion Week) and Puan Mazian Binti Mat (Manager, AEON Mall Ipoh Klebang).

memento from PCSH (R) to Ipoh City Mayor
memento from PCSH (R) to Ipoh City Mayor
memento from PCSH (L) to Dr Hasmaizal Bin Hassim (Public Health Physician, District Health Office Kinta)
memento from PCSH (L) to Dr Hasmaizal Bin Hassim (Public Health Physician, District Health Office Kinta)
presentation of certificate of appreciation
presentation of certificate of appreciation

Event: Fight For Pink, Act For Blue
Venue: AEON Mall Klebang, Ipoh
Date: 15th Oct, 2023
Time: 11am

Video: Fight For Pink, Act For Blue: Awareness Campaign on Breast Cancer & Diabetes

group photo
group photo

With love

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