Fight For Pink, Act For Blue: Awareness Campaign on Breast Cancer & Diabetes

The Centre Court of AEON Mall Klebang was decked with pink and blue balloons for the “Fight For Pink, Act For Blue” breast cancer and diabetes awareness campaign, organised by Perak Community Specialist Hospital (PCSH) alongside Kinta Properties and International IPOH Fashion Week (IIFW).

breast cancer survivors and fighters after their catwalk show, with their trainer (in black)

presentation of certificate of appreciation

Breast cancer and diabetes are among the most common diseases afflicting Malaysians. Every year, the statistics of breast cancer and diabetes patients are increasing. Therefore, we need to adopt a healthier lifestyle and take better care of our health.

opening speech by Dato' Lim Si Boon (Board of Director, Perak Community Specialist Hospital - PCSH) — opening speech by Dato’ Lim Si Boon (Board director, Perak Community Specialist Hospital – PCSH)

“Fight For Pink, Act For Blue” was a 2-in-1 campaign to raise awareness about the importance of early detection of breast cancer through mammograms and blood sugar tests for diabetes. As the saying goes, “Early Detection Saves Lives.”

The day-long campaign on Sunday, 16th October 2023, was launched by Ipoh City Mayor Y.Bhg. Dato’ Rumaizi bin Baharin@Md Daud.

speech by Ipoh City Mayor Y.Bhg. Dato' Rumaizi bin Baharin@Md Daud — speech by Ipoh City Mayor Y.Bhg. Dato’ Rumaizi bin Baharin@Md Daud

In his speech, the Mayor congratulated PCSH for organising the 2-in-1 Campaign; a positive initiative to approach the local community to provide more knowledge about breast cancer and diabetes. An event like this can encourage the community to learn about healthy diets through various activities provided, including:

health screening vouchers donated to NGOs

i. Free health screening;
ii. Healthy food cooking demonstration;
iii. Fashion show by breast cancer survivors and fighters together with International IPOH Fashion Week (IIFW) models;
iv. Motivational talk by Sharole Chee, a breast cancer survivor

Perak Community Specialist Hospital also provided health screening assistance to non-governmental organisations amounting to one hundred Mammogram and Ultrasound test vouchers for the early detection of breast cancer, plus one hundred diabetes comprehensive health check package vouchers worth more than RM30,000 to be distributed to communities in need.

The event was also attended by Dato’ Lim Si Boon & Tham Chee Phing (Board directors, Perak Community Specialist Hospital – PCSH), Dr Hasmaizal Bin Hassim (Public Health Physician, District Health Office Kinta), Nicholas Chan (Chief Executive Officer, PCSH), Edwin Tan Beow Aik (Director, Kinta Properties Holdings Sdn Bhd), Louis Sebastian (Chief Executive Officer-cum-Founder, International IPOH Fashion Week) and Puan Mazian Binti Mat (Manager, AEON Mall Ipoh Klebang).