Refine your approach to engaging customers on social media by learning the most effective strategies for Facebook and Instagram advertising.
If you think you know the most effective strategies for Facebook and Instagram advertising, think again. Join City of Sydney: Reboot webinars for this very special event to get tips and insights directly from Melinda Petrunoff, the director of small and medium business (SMB) at Facebook for Australia and New Zealand (ANZ) together with her colleague Jessica Wong, ANZ Account Manager. Learn which tools to use, how to build community, target effectively and engage with customers.
You’ll learn the fundamentals of Facebook and Instagram advertising; ad types to use, when to use them and which options can lead to lower acquisition costs than others; the most effective way to set audience types; the advantages and disadvantages of audience targeting, retargeting and lookalike campaigns; how to use free tools such as Facebook Groups, Instagram stories plus more to grow your business.
This event will be facilitated by Zambesi.
This year’s Reboot webinar series produced by the City of Sydney features sessions on refining the way you sell online, creating cost-effective branding solutions, and using the big platforms to accelerate growth in this new post-Covid business environment. Each webinar guest speaker will share insights unique to the challenges and opportunities of our current time as well as workshop real problems with Sydney business owners just like you. The programme has been designed for retailers, hospitality owners, startup entrepreneurs, creatives and professional service businesses.
Date & time: 24th May, 2021 (10am – 11am UTC+08)