This year’s Citrawarna, or Colours of Malaysia, which was first introduced in 1999 to promote and celebrate the country’s arts, heritage, nature and culture, was launched with much pomp, colour and fanfare yesterday at the mini auditorium of Malaysia Tourism Centre (MaTiC) along Jalan Ampang in Kuala Lumpur.

1. a preview of Citrawarna@Kuala Lumpur 2016

The annual Citrawarna organised by the Ministry of Tourism and Culture Malaysia carries a unique theme each year. It is known throughout the world as THE Malaysian event to watch, as it presents the best that this country could offer through a spectacular display of light & sound as well as dance & fireworks.

2. group shot at Citrawarna@Kuala Lumpur 2016

In its 17th year in 2016, Citrawarna defines the theme of Malaysian mythology and folklore. To be held on 25th September at Dataran Merdeka, Kuala Lumpur, there is a long list of shows lined up depicting the myths and legends of every Malaysian state.

3. Deputy Secretary-General (Tourism) of the Ministry of Tourism and Culture Datuk Rashidi Hasbullah (2nd from R) visits Starbucks Malaysia booth during the launch event – Starbucks Malaysia City Relief Mugs are the official souvenirs of the event

Check out this list (in random order)!

· Kedah – Merong Mahawangsa
· Pahang – Lagenda Tasik Chini
· Selangor – Upu Chendera
· Negeri Sembilan – Sang Kelembai
· Johor – Puteri Gunung Ledang
· Terengganu – Bukit Puteri
· Melaka – Hang Tuah
· Perlis – Jentayu
· Kelantan – Cik Siti Wan Kembang
· Pulau Pinang – Iktisyaf (Pertemuan)
· Perak – Anak Panah Perak
· Sabah – Kuminodun Puteri Nabahu
· Sarawak – Tugau

4. group photo during the launch of Citrawarna@Kuala Lumpur 2016

Citrawarna@Kuala Lumpur 2016 was launched by Deputy Secretary-General (Tourism) of the Ministry of Tourism and Culture, Datuk Rashidi Hasbullah. He said, “The event is expected to attract some 5,000 visitors, both local and foreign. We are confident that through the showcase of our various myths and folklore, tourists will be curious that they would want to further explore the various states.”

5. walking billboards

About the concept:
Since the beginning of time, people have gathered around fires to tell stories of angry gods, harrowing journeys, cunning animals, horrible beasts, and the mighty heroes who vanquished them. Mythology and folklore have provided a way for these colourful stories to spring to life for thousands of years and helped humans make sense of the world. Citrawarna@Kuala Lumpur 2016: Myths and Folklore will explore the universality and social significance of Malaysian myths and folklore and see how these powerful tales continue to shape society even today.

6. poster for Citrawarna@Kuala Lumpur 2016

Where? When?
Event: Citrawarna@Kuala Lumpur 2016
Venue: Dataran Merdeka, Kuala Lumpur
Date: 25th September, 2016 (Sunday)
Time: 6.30pm – 11pm

Event: Launch of Citrawarna@Kuala Lumpur 2016
Venue: Malaysia Tourism Centre (MaTiC), Jalan Ampang, Kuala Lumpur
Date: 6th Sept, 2016
Time: 9am

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