Gold Bar Winner Lives Up to Dad’s Last Wish at the Grand Finals of ARA’s “Golden Prosperity” CNY Campaign

Trader Kuan Boo Jing was in a daze when he outwitted 11 other finalists at a game show during ARA Asset Management Limited’s (ARA) “Golden Prosperity – Anyone Can Win” final challenge. But he was clear about one matter – that he would present the 100g gold bar worth more than RM22000 he had won to his mother.

Kuan, 29, who hails from Batu Gajah, Perak was among the twelve finalists who made it to the Grand Finals of ARA’s Chinese New Year campaign that was held at Klang Parade on 9th February. He survived two elimination rounds and slogged it out at the final game, which earned him the highest accumulated points to be crowned the first prize winner.

Besides the gold bar, Kuan also won products from MajuHome Concept, voucher from Ogawa, a complimentary WEIL Hotel stay and a finalist’s package that comprised vouchers from Parkson, YFS, Texas Chicken, Union Roastery; products from GNC plus entrance tickets to Lost World of Tambun, all of which summed up to approximately RM29,000.

“My siblings and I had made a promise to my late father to take good care of my mom. My mom has always been a pillar of strength, I may not be able to repay all her sacrifices, but this is at least one way of showing my filial piety to my mom, by presenting to her what I have earned today which is the gold bar,” expressed Kuan.

“Also, today’s winning was definitely an unexpected one. I was very nervous especially in the first game and my palms were literally shivering. Nevertheless, I am grateful to the mall for organising the campaign and it is truly an amazing experience for me,” he added.

Meanwhile, the two other top winners, namely Liew Ken Shun, 49 and Soon Yoke Hong, 32, took home 50g gold bar each and prizes worth RM16000 and RM15000, respectively.

Liew, from Kelana Jaya who had both his immediate and extended family members present to support him at the game show said he would give the gold bar as a gift to his wife. “The gold bar will be my wife’s latest collection. I am also grateful for the opportunity, this is indeed a great experience and it will be a good story to be shared later on,” said Liew.

“The game show was a befitting end to the month-long Golden Prosperity campaign, and we are glad that all participants had a fun time with the games and you could feel how tense the audience was from watching that final challenge,” commented John Tam, General Manager for Klang Parade and CITTA Mall. “This campaign is the malls’ way of rewarding our loyal shoppers and to engage them in an interesting way,” said Tam.

Additionally, the 4th place winner garnered prizes worth RM2,500, whereas the subsequent winners walked away with prizes worth RM980.

The gameshow – offering in total RM150,000 worth of prizes and redemption items – lasted for four hours and saw the finalists pit their skills against one another; among others, eating love letter biscuits (kuih kapit) tied on special hats worn by participants, stacking oranges in a pyramid shape of 4 layers as well as flipping water bottles and have them land upright.

“The game show was the final stage and highlight of a month-long Golden Prosperity campaign that has attracted thousands of shoppers in ARA’s retail malls, namely Klang Parade, CITTA Mall, 1 Mont Kiara and Ipoh Parade,” Alan Thoo, the malls’ Marketing Head commented.

The campaign was carried out in 3 stages, beginning with the first that commenced on 30th December, 2019 and lasted until 26th January, 2020. Five top spenders were selected weekly at each mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete in stage two.

“The second stage of the campaign took place on 1st February for CITTA Mall and 1 Mont Kiara shoppers, while Ipoh Parade and Klang Parade shoppers competed on 2nd February. Each mall had its own unique “Mall Challenge” with a series of challenges engaging participating tenants that had to be completed and all participants went home with sponsored prizes. At the end of the challenge, 12 top participants were shortlisted and moved on to compete in the final stage of the campaign, which concluded on 9th February,” said Thoo.

Among the attractive sponsored prizes included a HP Notebook; hotel stays at WEIL Hotel (Ipoh); entrance passes to Sunway Lost World of Tambun; Space Joe Playland annual pass; mobile phones from Huawei, IT World, U Mobile and Mobihome; products from Stanzo Collection, Majuhome Concept Store, Cosas United, Apros Eyecare and GNC Live Well; vouchers from Nando’s, Ying Ker Lou, Universal Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun Cafe, Kodawari Menya, Onde-Onde, Jaya Grocer, Village Grocer, Parkson, Econsave, Caring Pharmacy, Uni Optics 88, YFS Concept Store, Hush Puppies, Sorella, [i]Store, Mr. D.I.Y., Ogawa, Artius Ara Damansara Dental Clinic, and Pressto; most of whom are tenants at ARA malls.
 
Event: “Golden Prosperity” – Anyone Can Win Campaign
Venue: Klang Parade, Selangor
Date: 9th Feb, 2020