With the theme “Broadway, A Night at the Theatre”, the Branding Association of Malaysia (BAM) hosted its 16th anniversary gala dinner at Kuala Lumpur’s Shangri-La Hotel on 18th July. Graced by Her Majesty Raja Permaisuri Agong Tuanku Hajah Haminah, the glitzy evening saw guests dressed “to kill”.
With sixteen years being at the forefront of a bold branding movement, BAM has inspired hundreds of small and medium-sized enterprises (SMEs) in Malaysia to embrace branding in pursuit of entrepreneurship and business expansion.
President of BAM, Datuk Eric Chong said, “Branding Association has been working on expanding its international outreach over the last few years and we have seen some great results. We have now reached out to 30 countries, thus our members are now able to gain access to these markets much more easily than before. This is done through regular courtesy calls to embassies as well as trade missions to various countries in collaboration with MATRADE. We have also amended our constitution to welcome international brands on board as our Associate Members.”
Chong also thanked CIMB as the anchor partner for Branding Association of Malaysia. He added, “CIMB is the kind of champion Malaysian brand that we are most proud to associate ourselves with. Through this partnership, we hope to raise the profile of our association and also leverage on the tremendous presence of CIMB both domestically as well as in ASEAN.”
The Organising Chairman of Branding Gala 2016, Dato’ Sri Vincent Tiew said the Association had inducted 25 new members during the dinner. Top brands such as Keith Kee, Health Lane, Zacklim, Wawasan Holdings, Suriwong, as well as CIMB, were among the many distinguished entities who received their membership certificates that evening.
Dato’ Sri Vincent Tiew also expressed his gratitude towards the overwhelming response of members and friends of the association. “It’s truly encouraging to see top Malaysian brands hopping onto our Malaysian branding bandwagon and working together with all of us for the common good as well as to promote Malaysia as a branding hub for ASEAN.”
He continued, “I would like express my special thanks to CIMB Bank Berhad, the official Presenter of the Branding Gala 2016. CIMB is also the anchor partner of Branding Association of Malaysia for 2016.
“Thank you also to the other esteemed sponsors: Ice Watch – the sponsor for best dress, as well as the Andaman Group who sponsored our lucky draw prize – a holiday trip for 2 to the Gold Coast, Australia, valued at RM10,000. To all our VIPs and friends who made themselves available for this event, their presence meant so much to us.”
The 16th Anniversary Branding Gala was attended by dignitaries from more than ten countries plus government officials, business leaders, brand owners and CEOs. Also present were special friends of the Branding Association of Malaysia. This event served as a networking platform for all the guests who were also entertained with splendid performances.
Branding Association Malaysia boasts a membership count of 380 brands, strictly by invitation only. They represent the finest in their respective industries, from fashion to education, property development, manufacturing, finance and F&B. Members walk the talk and manifest the essence of branding in the operation of their own businesses.
Because of this repute, they have inspired many other companies to emulate, creating a mammoth impact on the Malaysian business community. The establishment of Branding Association Malaysia has resulted in the emergence of multiple homegrown and internationally competitive Malaysian brands.
Event: Branding Association of Malaysia Gala Dinner 2016
Venue: Shangri-La Kuala Lumpur
Date: 18th July, 2016
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