The launch of BAISI (International) Fashion Group in Ipoh yesterday morning marked the Chinese fashion conglomerate’s debut in the fashion market in Malaysia.
BAISI, a Chinese word meaning “a hundred (or many) silk”, is a renowned brand in China, headquartered in Guangzhou.
Established in 1998, BAISI International CEO & founder, Mr. Ben Zhou believed that after 20 years, the time is ripe to venture beyond China, hence BAISI was subsequently launched in Australia last year, followed by Malaysia this year. Malaysia is BAISI’s first Southeast Asian market.
Ipoh is BAISI’s choice for its first-foot in Malaysia, as the Bougainvillea City is well-known for its beautiful women, who inspired Mr. Zhou to match them with BAISI fashion.
According to Mr. Zhou, there are many similarities between Chinese and Malaysian women, be it physical build, taste or style. Therefore, introducing the BAISI brand to Malaysia is expected to be a smooth ride.
Under the BAISI brand are four labels: BAISI, New Season, BC VOGA and BC VOGA MAN. The first three specialise in women’s wear, while BC VOGA MAN obviously caters to fashionable men.
With over 500 speciality stores and approximately 2,000 employees, BAISI is a full-fledged clothing company that handles concept, development, production and sales, with a senior designing team based in Paris, France.
The coffee culture and red wine lifestyle of Guangzhou are major influences for BAISI. During the launch event yesterday, some 20 dresses from two labels were showcased by six ravishing models.
The catwalk show began with BC VOGA label, inspired by the red wine lifestyle of Guangzhou. It was followed by BAISI, a creation based on the coffee culture of the Chinese port city.
Stamping its mark in Malaysia this second half of 2018, BAISI has further expansion plans in its pipeline, which includes Europe and North America in 2019, in line with its goal to be an international apparel brand by Year 2020.
As the forefront of fashion, BAISI’s mission is to make its labels the default everyday wear for men and women; whether casual, professional or luxury.
Sharing with you are photos of the launch event, and catwalk showcase for both BC VOGA and BAISI.
Congratulations to BAISI (International) Fashion Group on its arrival in Malaysia, and for making Ipoh the headquarters.
Event: BAISI (International) Fashion Group Official Launch in Malaysia
Venue: 5, Lorong Taman Ipoh 2, Taman Ipoh Selatan, Ipoh, Perak.
Date: 4th July, 2018
Mon – Fri: 9am – 6pm (1pm – 2pm closed for lunch)
Sat: 9am – 1pm
Sun: Rest day (subject to change)
Contact BAISI: +60125056366/+605-5415686
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