Alife Again: ‘Creating a New Future For The Live Events Industry’

As Covid-19 continues to disrupt the live events industry in an unprecedented manner, the Arts, Live Festival and Events Association (ALIFE) continues to remain hopeful that the new year will shed some light along its path to recovery. Much of ALIFE’s 2020 initiatives were to engage with the relevant authorities in an attempt to allow the safe reopening of live events with the implementation of strict health protocols.

“2020 was a topsy-turvy year for our industry, and solutions were not just slow to come by but they were also inconsistent. ALIFE is committed to continue its efforts to reach out to all stakeholders from the private sector and government agencies to look for long term, sustainable solutions for the live events industry on the road to recovery through this ALIFE AGAIN Forum”, said Para R., Chairman of ALIFE.

ALIFE AGAIN: ‘Creating a New Future for the Live Events Industry’, is scheduled to take place on the 21st of January 2021 at the Kuala Lumpur Convention Centre, and will be presented in the form of a hybrid event with a small number of live attendees as well as online participation. Featuring a group of experienced panellists from various fields related to the live events ecosystem, the forum seeks to address topics such as Reviving the Local Live Entertainment Industry, The Changing Landscape of Live Performances Around The World and Technologies in Mitigating Transmission, Government Funding & Financial Assistance plus Events Approvals & Standard Operating Procedures (SOPs).

Some of the confirmed panellists include Malaysia’s music legend, Dato’ M. Nasir; Mr Rajasingham, Managing Director of BAC Education Group; Ilya Kravtsov of Pouch Nation Malaysia, a leading event technology company; Ms Kim Lim, Senior Director Celebrity 360, Universal Music; representatives from government agencies including Cendana and MyCreative plus many more to be confirmed shortly. The session will also feature panellists from the live entertainment industry across the region.

With such a vast group of industry leaders sharing their experiences and knowledge, the forum provides a great platform for industry practitioners to learn, adapt and implement strategies for the safe resumption of live events post-pandemic.

Two months ago, the live events industry, through ALIFE, sent out an SOS to the relevant Ministry and government agencies in its efforts to save what’s left of the industry after more and more live event operators, suppliers, crew and support staff are being forced to exit the sector.

Two months later, despite most economic sectors having been allowed to resume operations with strict compliance of standard operating procedures approved by the National Security Council, the live events industry still sits on the National Security Council’s Restricted Activity List (Senarai Aktiviti Dilarang). However, ALIFE continues to demand proactive leadership from the Government in assisting the live events industry.

The ALIFE AGAIN Forum registration is free of charge and open to interested live events practitioners on a first-come-first-served basis. Registration opened on Thursday, 6th January thru alife.my

For further information or forum details, please email alifecouncil@gmail.com