Ushering in the New Year, Kollywood-Style
Carlsberg Malaysia threw a Kollywood-themed party for their beer customers in Ipoh at Hotel Excelsior to ring in the New Year.
To be eligible for the exclusive party, consumers of Carlsberg had to either purchase any 3 big bottles of Carlsberg, Carlsberg Smooth Draught, or Royal Stout at participating coffee shops or restaurants in Ipoh.
Another option to qualify for the lucky draw invitation was to spend a minimum of RM100 on any Carlsberg brand including Carlsberg, Carlsberg Smooth Draught, Somersby, Asahi Super Dry, or Connor’s Kronenbourg 1664 Blanc at participating bars and pubs in the city.
This promotion ran from 26th November until 26th December 2018, as an extension to the brand’s successful “Probably The Best Party” campaign.
Of the almost 2000 lucky draw entries received from 31 participating outlets, about 100 entrants were selected and invited to the festivity. Each winner was allowed to bring along three friends to the social event! So awesome that was. Joining in the party were trade customers.
Enlivening the evening, helmed by emcees Reuben and Leo, there were Kollywood-inspired singing and dancing. Featured performer was “Lock Up”, a multiple award-winning Tamil pop group from Malaysia.
Meanwhile, Carlsberg took the opportunity to introduce their ring-pull POP cap on Carlsberg Smooth Draught bottles. The innovative design was actually released in April 2018 but with Chinese New Year just ’round the corner, and with Carlsberg currently running the “Prosperity Begins With A POP!” promotion, it was timely to usher in the year with a “POP”.
Even as Carlsberg Malaysia rewarded their local customers, the brewer did not neglect to educate their consumers to be responsible drinkers, via their Corporate Social Responsibility initiative, Celebrate Responsibly.
Carlsberg Malaysia’s #CelebrateResponsibly Ambassadors moved around the venue, sharing information on responsible drinking and how to control the consumption of alcohol. Did you know that it takes as little as two drinks to exceed the legal blood alcohol content (BAC) limit of 0.08% in Malaysia?
In addition to that, one of the steps taken by Carlsberg Malaysia at this appreciation dinner was partnering with Grab Malaysia to offer RM5 discount on Grab rides from the premises “Hotel Excelsior” between 5pm to midnight, by keying in a special promo code. This is to address Malaysia’s biggest challenge of drink driving.
It was certainly an occasion to remember for the party-goers, as they entertained themselves in stage games. Some of the lucky participators also walked home with prizes; the luckiest of them all won the grand prize of a spanking new Honda EX5 motorcycle.
Check out some of my photos from the colourful event last evening.
Event: Ushering in the New Year, Kollywood-Style
Venue: Hotel Excelsior, Ipoh
Date: 5th January, 2019
Time: from 8pm
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