Despite having no experience in modelling or beauty pageants, mothers of all ages sashayed down the runway at Ipoh Parade during the recent Hot Mama contest.

1. judges take a customary shot with Hot Mama Ipoh Parade Tiong Mee Keng (seated) flanked by 1st runner-up Liew Mee Fah (R) and 2nd runner-up Chan Yoke Meng (L)

1. judges take a customary shot with Hot Mama Ipoh Parade Tiong Mee Keng (seated) flanked by 1st runner-up Liew Mee Fah (R) and 2nd runner-up Chan Yoke Meng (L)

The competition, which was organised by the mall in conjunction with Mother’s Day, served to dispel the notion that mothers can only be seen as meek, modest and exist within the domestic sphere. It offered a platform for mothers to showcase their talents on stage, to prove that motherhood simply enriches the lives of women, rather than bog them down.

2. Q & A Session

2. Q & A Session

Hosted by the dashing Baki Zainal, it was adjudged by three beautiful mothers: supermodel Amber Chia, Puan Norlia Bt. Majid (Centre Manager for Department of Skills Development) and Mayyang Lam (founder of SUB Beauty).

3. Q & A Session

3. Q & A Session

At the end of the stiff two-day competition, 68-year-old Tiong Mee Keng was declared this year’s Hot Mama, walking home with prizes worth more than RM44,000. Meanwhile, first runner-up Liew Mee Fah took home RM9,500 worth of prizes and second runner-up Chan Yoke Meng won prizes totalling RM6,000. The seven finalists also took home consolation prizes.

4. group photo of contestants with judges at Ipoh Parade's Hot Mama competition

4. group photo of contestants with judges at Ipoh Parade’s Hot Mama competition

According to Centre Manager for Ipoh Parade, the contest has allowed the community to rethink the way they view motherhood. He added, “As a retail destination, Ipoh Parade has injected a dash of modernity into the charming, historic city of Ipoh with its progressive design and structure.

“This community lifestyle centre seeks to instil social progress among the people it serves, by challenging outdated viewpoints while allowing newer, enlightened perspectives to flourish. The Hot Mama contest has done just that.”

Congratulations to all the participants. You are all winners!

Event: Hot Mama 2016
Venue: Ipoh Parade, Ipoh
Date: 30th April & 1st May, 2016
Time: from 1pm

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