1. Datin Caroline Wong, Ambassador for International IPOH Fashion Week (IIFW), signs on the board

1. Datin Caroline Wong, Ambassador for International IPOH Fashion Week (IIFW), signs on the board

The launch of BAISI (International) Fashion Group in Ipoh yesterday morning marked the Chinese fashion conglomerate’s debut in the fashion market in Malaysia.

 2. husband and wife team: founder & CEO of IIFW Mr. Louis Sebastian and IIFW co-founder, Ms. Adeline Khan, arrive

2. husband and wife team: founder & CEO of IIFW Mr. Louis Sebastian and IIFW co-founder, Ms. Adeline Khan, arrive

 3. Ms. Adeline Khan (L) poses with Ms. Janice Khor (BAISI Finance & HR Manager)

3. Ms. Adeline Khan (L) poses with Ms. Janice Khor (BAISI Finance & HR Manager)

BAISI, a Chinese word meaning “a hundred (or many) silk”, is a renowned brand in China, headquartered in Guangzhou.

 4. BAISI Southeast Asia CEO Mr. Christopher Chong (L) and BAISI Singapore Mr. James Yee (R)

4. BAISI Southeast Asia CEO Mr. Christopher Chong (L) and BAISI Singapore Mr. James Yee (R)

 5. VIPS in the front row

5. VIPS in the front row

Established in 1998, BAISI International CEO & founder, Mr. Ben Zhou believed that after 20 years, the time is ripe to venture beyond China, hence BAISI was subsequently launched in Australia last year, followed by Malaysia this year. Malaysia is BAISI’s first Southeast Asian market.

 6. BAISI International CEO & founder, Mr. Ben Zhou

6. BAISI International CEO & founder, Mr. Ben Zhou

 7. BAISI Southeast Asia CEO Mr. Christopher Chong

7. BAISI Southeast Asia CEO Mr. Christopher Chong

Ipoh is BAISI’s choice for its first-foot in Malaysia, as the Bougainvillea City is well-known for its beautiful women, who inspired Mr. Zhou to match them with BAISI fashion.

8. signing the plaque

8. signing the plaque

9. ribbon-cutting ceremony

9. ribbon-cutting ceremony

According to Mr. Zhou, there are many similarities between Chinese and Malaysian women, be it physical build, taste or style. Therefore, introducing the BAISI brand to Malaysia is expected to be a smooth ride.

 10. lion dance performance

10. lion dance performance

 11. auspicious double lions

11. auspicious double lions

Under the BAISI brand are four labels: BAISI, New Season, BC VOGA and BC VOGA MAN. The first three specialise in women’s wear, while BC VOGA MAN obviously caters to fashionable men.

12. blessings from the lion

12. blessings from the lion

13. a group photo of BAISI management and invited guests

13. a group photo of BAISI management and invited guests

With over 500 speciality stores and approximately 2,000 employees, BAISI is a full-fledged clothing company that handles concept, development, production and sales, with a senior designing team based in Paris, France.

14. waving the flags of Malaysia and BAISI International

14. waving the flags of Malaysia and BAISI International

15. BC VOGA: Ready for Luxury

15. BC VOGA: Ready for Luxury

The coffee culture and red wine lifestyle of Guangzhou are major influences for BAISI. During the launch event yesterday, some 20 dresses from two labels were showcased by six ravishing models.

 16. BC VOGA: Ready for Luxury

16. BC VOGA: Ready for Luxury

 17. BC VOGA: Ready for Luxury

17. BC VOGA: Ready for Luxury

The catwalk show began with BC VOGA label, inspired by the red wine lifestyle of Guangzhou. It was followed by BAISI, a creation based on the coffee culture of the Chinese port city.

 18. BC VOGA: Ready for Luxury

18. BC VOGA: Ready for Luxury

 19. BC VOGA: Ready for Luxury

19. BC VOGA: Ready for Luxury

Stamping its mark in Malaysia this second half of 2018, BAISI has further expansion plans in its pipeline, which includes Europe and North America in 2019, in line with its goal to be an international apparel brand by Year 2020.

 20. BC VOGA: Ready for Luxury

20. BC VOGA: Ready for Luxury

21. BAISI

21. BAISI

As the forefront of fashion, BAISI’s mission is to make its labels the default everyday wear for men and women; whether casual, professional or luxury.

22. BAISI

22. BAISI

 23. BAISI

23. BAISI

Sharing with you are photos of the launch event, and catwalk showcase for both BC VOGA and BAISI.

24. BAISI

24. BAISI

25. grand finale

25. grand finale

Congratulations to BAISI (International) Fashion Group on its arrival in Malaysia, and for making Ipoh the headquarters.

26. Mr. Ben Zhou & Mr. Christopher Chong pose with the six models

26. Mr. Ben Zhou & Mr. Christopher Chong pose with the six models

27. group photo with guests

27. group photo with guests

Event: BAISI (International) Fashion Group Official Launch in Malaysia
Venue: 5, Lorong Taman Ipoh 2, Taman Ipoh Selatan, Ipoh, Perak.
Date: 4th July, 2018
Time: 10am

For more information about BAISI, log on to its official Facebook Page: BAISI Fashion or BCVoga.

Business hours:
Mon – Fri: 9am – 6pm (1pm – 2pm closed for lunch)
Sat: 9am – 1pm
Sun: Rest day (subject to change)

Contact BAISI: +60125056366/+605-5415686

Note: View larger images by clicking on an image once this page has completely loaded. Then navigate by clicking on the right or left side of image.
With love

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